GUESS Kids Fall 2015 advertising campaign features the most desired apparel of the season at The Pink Motel – a 1950’s inspired locale in Sun Valley, CA. The campaign transports the viewer back to the rock ‘n roll era with the children photographed alongside a quintessential fifties retro-inspired café and vintage 1955 Chevrolet Bel Air Coupe. The decade’s famous rockabilly hairstyles and neck scarves paired with key garments from the collection are fun, authentic elements that bring this make-believe fantasy to life.
For girls, chambray button-downs with sparkling sequin patch detailing along the neckline as well as oversized black and white polka dot cardigans and sweaters with sequined GUESS logos are stand-out items. Transitional staples are injected within the delivery including classic GUESS denim jackets, punchy pink poodle skirts as well as a selection of both clean and distressed denim jeans. For boys, plaid button-downs in a mixture of colours and patterns matched with relaxed cotton joggers lend extreme comfort.