mulberry christmas campaign

Meet The Wilmots

It is not too early to be thinking about Christmas.  2016 really has been arguably quite a depressing old year, and we all need something to feel cheery and good about. At first glance Mulberry‘s new Christmas film “It’s What’s Inside That Counts,”  is not what the doctor ordered. It tells the story of a traditional British Christmas starring a fault-finding mother, bickering sisters and a son with a secret.

Stay the course though as all of the roles are played by child actors, giving the storytelling an unexpected twist  A story of love and acceptance, the film explores how the return to their childhood home and the spirit of Christmas brings the family together again with the realisation that in the end, it’s what’s inside that counts. Directed by Albert Moya and written by Hugo Guinness (The Grand Budapest Hotel) the sunning piece  emerges on the night before Christmas when, in an act of endearing generosity, Rose decides to give her sister her own brand new and much loved Bayswater. I wish I had her as a sister.

mulberry christmas campaign

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mulberry christmas campaign

mulberry christmas campaign

Mulberry Creative Director Johnny Coca:

“When I was a kid, all that I wanted to do was to be grown up so I could be like my dad. Now that I am an adult, I just want to be a kid again! Christmas brings out the kid in all of us, and this is what I love about using children to tell our story this year.

mulberry christmas campaign

mulberry christmas campaign

mulberry christmas campaign

The film will be released with a trailer and Part I, followed by Part II later in the month

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